This is Alpha District. An area strongly connected to the automotive industry, full of prestigious works, a true example of urban transformation. The layers of local identity are linked to the architectural transformation, favouring the balance between past and future. Alpha District is a symbol of the cultured and hardworking city of design, Milano. Alpha District is movement, the general principle of evolution.
12-18 ApriL 2021
Alpha District stems from the desire to re-qualify a multi-faceted urban area that has the potential to become a point of connection, sharing and culture through design initiatives. The strong attitude for the renovation of the area, where Alfa Romeo was located, creates the need for a common vision.
The district, located along the road that connects the old FieraMilanoCity with the new Rho-Fiera Milano, in one of the most recently transformed exhibition areas rich with famous architectures. Taking advantage of the shared mobility potential of the city, Alpha District presents itself as the main hub of arrivals and departures.
The project wants to contribute to the territory, preserving the historical memory linked to the area's industrial interest, in connection with the contemporary by means of the movement.