BE ALPHA | Alpha District

#BEALPHA

Alpha District is the youngest and largest district of the Fuorisalone, located in an area rich in innovation as well as architectural excellence, large spaces and internationally renowned companies. Symbol of a rapidly expanding Milan, Alpha District bets on the future, on a strategic location that directly connects the Fuorisalone to the Rho trade fair and on a district capable of hosting a very high number of visitors and exhibitors, thanks to its large indoor and outdoor spaces.

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MDW19

NUMBERS

19 Mld - euros turnover

23 K - companies involved

300 MIO - online interactions

386 K - trade fair visitors

READY TO BE ALPHA?

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HOW TO GET INVOLVED WITH US

Alpha District is open to companies and design insiders from all over the world, with different types of projects and partnerships according to individual needs:

RESIDENT

Local realities

For all the firms present in the Alpha District area that want to join the project.

EXHIBITOR

Company/Designer

For creatives from all over the world to take part as exhibitors/designers and arrange a dedicated event or exhibition.

EXECUTIVE

Main Sponsor

For all companies planning to promote their brand by following a strategic communication plan. A 360° visibility within the Alpha District.

OPERATIONAL

Technical sponsor

For all the realities that wish to join the district through different visibility options, providing services and products that contribute to the support and technical implementation of the Alpha District system.

TAKE PART

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WHAT
WE DO

Alpha District wants to relaunch an area full of potential, creating a cohesive community within it, but open to change and evolution.

AREA

SUBJECTS INVOLVED

The project aims to promote the players involved, through the initiatives and activities put in place by Alpha District, allowing them to create bespoke solutions based on their individual needs.

INSTALLATIONS

The exhibition runs along a precise route between site-specific installations and landmarks that will involve public and private spaces open to the public for the occasion, seamlessly linking the large outdoor spaces and locations of the district. Thanks to FORO Studio's creative direction and its design skills, Alpha District also offers the chance to study ad hoc installations aiming to ensure stylistic and aesthetic consistency between the installations.